Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Redefining Expectations Through Youth-Driven Storytelling for MG
Project type
Public Relations
Date
2024
Location
Jakarta
THE TASK
MG Indonesia entered the market during a highly competitive period, with multiple new brands vying for attention. The objective was to increase MG’s Share of Voice (SOV) during IIMS and GJAW 2024 by positioning the brand not just as an automotive player—but as a lifestyle brand that connects with Millennial and Gen Z audiences.
OUR APPROACH
We developed a highly targeted PR strategy focused on culture-driven storytelling. By collaborating with fashion designers, street artists, influencers, and automotive reviewers, we amplified MG’s positioning of “Redefined Expectation.”
RESULT
Through tailored media engagements, press releases, and video-based content, we ensured MG stood out from the noise—leading the SOV ranking across both key auto exhibitions.
