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Purposeful Storytelling for Permata Bank Wealth Wisdom
Project type
Public Relations
Date
2023
Location
Jakarta
The Task
PermataBank aimed to position itself as a thought leader in wealth management by introducing a holistic perspective on wealth—one that integrates life values, happiness, and personal growth. The goal was to drive meaningful conversations on wealth beyond just financial terms.
Our Approach
We supported the Wealth Wisdom 2023 event by transforming it into a content-rich platform—part industry forum, part festival—featuring over 35 speakers and 24 sessions across four themes: Transformation, Harmony, Journey, and Impact. The format blended media appeal with public engagement to maximize reach and relevance.
Result
The event's success was marked by the substantial media coverage earned, which resulted in 194 published articles that spanned from 186 online media and eight printed ones with half of it coming from the first tier national media, with Public Relations Value as much as IDR 12.2 billion.
