Driving Digital Inclusion, One DANA Story at A Time

The Task:
To position DANA as a leading enabler of Indonesia’s cashless movement by amplifying three key pillars: financial inclusion, MSME digitalization, and cross-border connectivity—while driving relevance among diverse audiences.

Our Approach:
We developed a multi-angle storytelling strategy under the campaign “Indonesia Bisa, Bersama DANA,” tailoring narratives for media, communities, and stakeholders. The execution spanned educational events, partnerships with PTII and MURI, media relations, and activations like Dialog DANA Jakarta and Disberdaya—ensuring broad, meaningful resonance across platforms.

Result:
DANA event result was marked by earned more than IDR 250 Bio PR Value (2023) with 37% media coverage by Tier 1 national media outlets. With total coverages reach 6288 coverages (2023). This results helps DANA to keep existed among their competitors and become one of the top of mind brand in the public.