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Driving the Signature Event of IONATION for ION Water
Project Type
Digital & Event
Date
2023 - 2025
The Brief:
The signature event of Ion Water, IONATION aimed to be bigger, more impactful, and strengthen the brand equity under the theme “Aging Gracefully”.
The Solution:
Contextualizing “Aging Gracefully” into Live Lighter, Feel Younger to be more relatable for Ion Water’s 30+ target audience. The message was communicated through an orchestrated series of contents from pre to post event, in collaboration with BA and instructors. To amplify the event hype in real time, we curated several unique and personalized contents, which resulted in high engagement.
The Result (2023):
Over 26,3M Total Reach in Instagram
Over 202K Total Engagement in Instagram
Over 17,3K new Instagram followers (+680.81% from average number followers before Ionation)
Total 6,692 offline participants (+268% from 2022)
