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META: Where Insight Meets Industry Leadership.
Project type
Public Relations
Date
2022
Location
Jakarta
The Task:
Throughout 2022, Meta Indonesia launched various programs and initiatives with the objective to further educate the public about the variety of feature and product innovation from Meta, as well creating a safe digital environment for people to connect. At the end of the. year, Meta shared several key milestone as well the focus of #MetaID2023 to provide insights and trends in the following year to ensure better user experience as well as providing beneficial insights for SMEs to grow on Facebook, Instagram and WhatsApp.
Our Approach:
We conduct a Year End Press Gathering to highlight some top campaigns of Meta Indonesia have landed in 2022 and its focus in 2023 for business and communities. The press gathering was used as the company’s opportunity to talk about the future of business messaging in Indonesia, the trend on Instagram that Gen Z should anticipate in 2023, and the continuous programs for creators.
Result:
The event was attended by more than 60 journalists from 45 media titles resulting in more than 90 media coverage and 3 social media posts organically.
