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Mercedes-Benz Elevating Innovation and Luxury at GIIAS 2024
Project type
Public Relations
Date
2024
Location
Jakarta
The Task
Mercedes-Benz aimed to reinforce its leadership in the premium automotive segment at GIIAS 2024 by highlighting luxury innovation and sustainable mobility. The key focus was to spotlight its latest EV models and cutting-edge technology.
Our Approach
We curated a series of tailored media events—ranging from press conferences to intimate talk shows—to provide immersive and strategic storytelling moments. From product briefings to curated experiences, each event was designed to deepen understanding of Mercedes-Benz's sustainability vision and solidify top-tier media engagement.
Result
The four media events were attended by a total of 143 media representatives, generating 149 articles. The wide-reaching media exposure further solidified Mercedes-Benz's status as a pioneer in luxury and sustainable mobility, successfully elevating the brand's presence at GIIAS 2024.
