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Marking Indomobil’s Two-Wheeler Leap into Electric Future with Adora
Project type
Public Relations
Date
2025
The Task
Indomobil e-Motor officially announced Adora as its new electric two-wheeler brand, targeting Indonesia’s evolving mobility needs. The objective was to introduce Adora as a future-forward, locally relevant brand and position it as a serious contender in the sustainable motorcycle market.
Our Approach
We held a dynamic press conference attended by a mix of automotive, general, and lifestyle media. The event enabled Adora representatives to deliver key brand messages, showcase product innovations, and articulate the brand’s vision and mission. A hands-on test ride experience was also included to amplify media impressions and bring the product’s promise to life.
Result
The event garnered 70 journalist attendance with a total of 208 coverage and PR value with the total of IDER 3.258.000.000
