MAKING TEH PUCUK HARUM THE TOP OF MIND BUKA PUASA DRINK

The Brief:
As the most important moment for Indonesians, Ramadan saw a fierce battle for RTD category. Teh Pucuk Harum aimed to show leadership in taste and quality and be the most wanted drink for buka puasa.

The Solution:
Creating an easy to remember time signal for buka puasa with “Beduk Teguk Pucuk” digital activation to support TVC. Lead KOLs build product context with different angles (family, motherhood, friendship) and ignite the movement.

The Result:
Over 550K Total Reach in Instagram
Over 44,4M Total Reach in TikTok
Over 18M views from KOL
Total 2.672 activity participants