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Launching Indonesia’s First PCR Lab in a Hybrid Format
Project type
Public Relations
Date
2021
The Task
GSI Lab was founded as a consortium initiative to provide accessible COVID-19 PCR testing for the public. The task was to launch it during pandemic restrictions while building credibility and widespread media awareness.
Our Approach
We designed an engaging hybrid press launch, combining offline and online elements. Through carefully curated messaging and controlled press attendance, we highlighted GSI Lab’s role in national pandemic response.
Result
An innovative way to launch a brand through a difficult situation. The first of its kind to hold both online and offline event at the same time. The event was attended online by 17 media and offline by 7 media, with 1 radio interview, resulting in a total of 90 media coverage and over Rp 140M PR Value.
