Kino Builds The Future of Indonesian Uprising Brands

The Task

Kino needed to showcase its commitment to local brand development through the third Kinovation Accelerator, spotlighting 10 selected brands undergoing mentorship and business transformation.

Our Approach

We hosted a press conference highlighting inspiring progress stories from both Kino leadership and participating brands. Through curated media sessions, we shaped public narrative around Kino’s deeper role in nurturing Indonesia’s FMCG ecosystem.

Result

The press conference successfully attracted 18 prominent media outlets, resulting in 26 articles of coverage and generating a substantial PR value of IDR 2.9 billion.