introducing a new digital-based service bank: Superbank

The Brief:
Bank Fama Internasional transformed into Superbank, a digital service bank focusing to serve the underbanked population in Indonesia. To build brand awareness, Superbank needs to grow its social media presence ahead of its product launching.

The Solution:
Creating colloquial contents for @superbank.id that are highly relevant to the target audience, e.g employee slice of life, money-related habit, momentum riding.

The Result:
1.700++ followers in 5 months organically