IM3: Spreading the spirit of CollabonatioN

The Task
To reinforce IM3’s position as the preferred telco brand for Indonesia’s younger generation, the brand needed a strategy to localize its Collabonation Music Concert campaign beyond major cities. The goal was to educate, excite, and engage regional media about IM3’s creative and digital initiatives.

Our Approach
We launched a 50-city media roadshow that combined regional press conferences, music event briefings, and tailored storytelling around IM3’s youth-centric offerings. By working hand-in-hand with local media and integrating concert participation, the tour became a powerful outreach tool—building local brand love while maintaining national momentum.

Result
The launch press conference generate more than 100 articles in online media across different genre and segmentation, from general news, lifestyle to music-specific media titles. Up to date, Sagacita has engage almost 80 local media titles across the country to participate in the concert roadshow.