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GWM Launching Innovation with Impact at GIIAS 2024
Project type
Public Relations
Date
2024
Location
Jakarta
The Task
To solidify its position in Indonesia’s automotive market, GWM Indonesia leveraged its GIIAS 2024 participation to introduce two key NEV products: the locally assembled Haval Jolion HEV and the premium Tank 300 HEV. The objective was to generate awareness, credibility, and traction around GWM’s
Our Approach
We executed a full-funnel media strategy surrounding the launch—ranging from press conferences, exclusive interviews, spyshot teasers, deep dive product sessions, and media test drives. The content was curated to build anticipation, establish trust, and highlight GWM’s manufacturing and product innovation in the NEV space.
Result
The series of activities managed to garner large media interest, with 100+ media attendance and more than 650+ media coverage during GIIAS 2024 period.
