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Crafting a Premium Launch for Range Rover All-New Evoque 2025
Project type
Public Relations
Date
2025
Location
Jakarta
The Task
Jaguar Land Rover (JLR) Indonesia introduced the New Range Rover Evoque 2025 as a strategic move to reinforce its commitment to modern luxury, innovation, and sustainability. The objective was to position Evoque as the epitome of contemporary refinement while achieving strong media visibility.
Our Approach
We executed a highly curated press conference that embodied the Evoque's elevated design and seamless technology. The event created an immersive, premium setting for media and VIPs to experience the vehicle firsthand—framing Evoque 2025 not just as a car, but as a symbol of lifestyle aspiration.
Result
The press launch generated extensive media coverage with 33% landed on top-tier automotive, business, and lifestyle publications, reinforcing the Range Rover Evoque’s premium positioning in the market. The event successfully positioned the New Range Rover Evoque 2025 steal the media attention with 40 media attendance and PR Value reached more than IDR 1.9 Bio
