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Celebrating Harley-Davidson Heritage, Powering Community
Project type
Public Relations
Location
Jakarta
THE TASK
Harley-Davidson expanded its footprint in Indonesia with the opening of Indomobil Harley-Davidson of Jakarta. The mission was to create a press launch that not only announced the new premium dealership, but also strengthened the brand’s prestige and emotional connection with riders.
OUR APPROACH
We crafted an impactful launch experience—complete with guided tours, interactive displays, and storytelling-led sessions that celebrated Harley-Davidson’s heritage. Executive speeches and curated media moments spotlighted the dealership’s role in shaping the future of Indonesia’s Harley-Davidson community and fostering deeper brand loyalty.
RESULT
The events were attended by a total of 44 media representatives, generating 82 articles. The wide-reaching media exposure further solidified Harley-Davidson's brotherhood through community and dealer as a central point for brand services.
