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Aletra Story from Under-the-Radar to Center Stage at GIIAS 2025
Project type
Public Relations
Date
2025
Location
Jakarta
THE TASK
After a low-profile debut at GJAW 2024, Aletra had minimal media traction due to ongoing development in production, sales, and distribution. For GIIAS 2025, Aletra needed to amplify brand visibility and solidify its position in the national EV landscape by making a bold statement at Indonesia’s biggest auto show.
OUR APPROACH
We designed a multi-layered PR strategy that combined press release dissemination, a high-impact press conference, immersive community engagement, and media test drive experiences. Strategic partnerships with leading automotive media ensured broad, credible coverage. Our narrative emphasized Aletra’s local innovation journey and product readiness to capture both consumer and media attention.
RESULT
Throughout GIIAS 2025, Aletra garnered a total of 150 coverage with total PR value of IDR 4.752.000.000, Digital Reach of 6.060.598 and a high engagement rate of 9.81%.
