A New Way to Engage Employees Through Digital Creativity

The Task

During the early lockdown period, HM Sampoerna wanted to maintain employee morale and engagement through a digital platform. The goal was to spark creativity and community across internal teams nationwide.

Our Approach

We conceptualized a 2-day online experience with keynote sessions, interactive workshops, talk shows, and a closing mini-concert. The event featured 9 well-known experts including international business figures, achieving high participation and meaningful internal impact.

Result

The event was attended by more than 250 employees nationwide with participation rate of up to 80% for each activities.